Senior Graphic Designer with 25+ years of experience. From the fast-paced newsrooms of the Des Moines Register to high-volume corporate brand management, I solve communication problems with clean design and production expertise.
Led the visual execution of high-visibility out-of-home advertising for one of Iowa's largest auto groups. The work required translating complex retail goals into immediate, legible assets for 40-foot billboards and trade show environments. Focused on maintaining strict brand integrity across diverse sub-brands including Karl Emergency Vehicles.
Developed a unified visual identity for a regional racing series. Managed a full spectrum of assets ranging from high-speed vehicle livery and driver "Hero Cards" to fan merchandise and event signage. The challenge was balancing heavy information density (stats, sponsors) with a high-energy, clean aesthetic.
Designed premium lifestyle publications to promote local commerce in the Prairie Trail district. Leveraging a background in editorial design, I focused on sophisticated typography, white space, and distinct visual hierarchies to showcase individual vendors while maintaining a cohesive district brand voice.